Jasmin Russo - Product Design Portfolio

Braun_de

Student Industrial Design Project

SLEEK TRIMMER FOR SLEEK BEARD STYLES

The new BT100 - a sleek trimmer in line with braun Heritage design that easily handles rough as well as precise styles.

Student Industrial Design Project

SLEEK TRIMMER FOR SLEEK BEARD STYLES

The new BT100 - a sleek trimmer in line with braun Heritage design that easily handles rough as well as precise styles.

Student Industrial Design Project

SLEEK TRIMMER FOR SLEEK BEARD STYLES

The new BT100 - a sleek trimmer in line with braun Heritage design that easily handles rough as well as precise styles.

Time

01/2017 - 03/2017

Project Type

Industrial Design

Design Team

Solo Project

Tools

Photoshop, Illustrator, Solidoworks, Keyshot

Time

01/2017 - 03/2017

Project Type

Industrial Design

Design Team

Solo Project

Tools

Photoshop, Illustrator, Solidoworks, Keyshot

PROJECT BACKGROUND

COOPERATION STUDENT PROJECT WITH BRAUN GROOMING

In the course of a cooperation project with Braun Grooming, a new trimmer was to be developed for Braun. The research was done in teams, the development of concepts and designs in individual work.

RESEARCH

UNDERSTANDING MARKET REQUIREMENTS

We analysed the typical features of the Braun heritage design, to which we should all refer in our designs.

We identified product segments and their typical features, accessories, product interfaces etc.

Important trends were elaborate beard care and precise contouring. An increasing number of products offered reversible blades or trimmers with a small slide-out blade to allow users to create precise styles.

RESEARCH

UNDERSTANDING MARKET REQUIREMENTS

We analysed the typical features of the Braun heritage design, to which we should all refer in our designs.

We identified product segments and their typical features, accessories, product interfaces etc.

The problem

MASSIVE PRODUCTS WITH SMALL BLADES

Most trimmers are mainly optimised for wide-area trimming, which is still the main area of interaction with the product. Even those products that offer small blades for more precise trimming tend to be massive and do not give the feeling of precise trimming when handling.

THE SOLUTION

SLIM TRIMMER WITH REVERSIBLE BLADE

My obvious approach was to create a product with a slim design that meets the requirement of enabling and optimising both coarse but especially precise trimming.

PRODUCT SEGMENT

IN BETWEEN PRECISE AND CLASSICAL TRIMMER

At that time, there were only very few products from Braun for the still sparsely populated area of trimmers with reversible blades that enable both wide-area and precise trimming. I therefore decided to design a reversible blade trimmer for this segment, which is intended for users who are looking for this functionality, but who want to do without the numerous accessories found in classic multitools.

SECONDARY RESEARCH

Assembling the rotating mechanism

I disassembled trimmers with similar functionality to get a feel for the product dimension I would be working with. We received the technical package from Braun. I added the rotation mechanism and started to work out proportion and shape studies.

Mood

MINIMALISTIC HERITAGE MEETS MODERN DETAILS

The basic idea was to create a very smooth minimalist design with few surfaces, but which would impress with interesting housing divisions and chamfers.

Design DEVELOPMENT

SEARCHing THE PERFECT form FIT

I used a variety of foam models to try to find a shape that was as slim as possible, while maintaining the minimum product dimension. In the process, I played with various profiles and curves. When I found an ergonomic shape, I tested a variety of different housing partitions, materials and interface variants first in sketch form and then in Photoshop. I converted my favourite design into a 3D model and created photo-realistic renderings.